After this past week we feel confident in our purpose and sure of what’s required from all of us. While creating our storyboard, this purpose only became clearer. Sitting down together and planning out what our video should look like, slide by slide, really facilitated our further understanding of the task at hand… gaining awareness.
Throughout this whole process Julie has made it very clear to us that funding is her biggest concern. In our first Skype call she mentioned that most previous donations have come from individuals, and she’s looking for support from larger organizations. As a group we decided to attack this problem from a broader perspective. In our opinion Constru Casa would benefit more in the long run from having a larger following than simply more funds. We aim to help Constru Casa promote and attract attention to their cause.
The first step to attracting more public attention is a better newsletter. Marie and I agreed to work together on this as we feel it resonates well with our personal skill sets, and soon after beginning this proved to be correct. A quick Google search on effective newsletters and we already had some ideas. We found out that pictures capture nearly twice the viewers as headlines do, and that most humans have a rather low attention span. We were also surprised to read about how extensively color can influences ones perception and emotion regarding a topic. Unfortunately Constru Casa’s current newsletter is dense in text and not incredibly pleasing to the eye, but this can be fixed.
The second part of our awareness plan is to create a booklet that can be used as a pitch to possible sponsor organizations. This brochure will have information about both Guatemala and Constru Casa, and will be tailored to a more professional audience. Like in the newsletter, the brochure will also be very methodically organized and colored. This is where quality and concise information will prove most pivotal. Hopefully the booklet will encourage legitimate sponsors to help and donate to the cause.
In our opinion even the most finite details have the potential to make a significant difference. We’ll also be supplementing this plan with some crowdfunding websites such as crowdrise.com and pozzible.com. These are fairly easy to use and can be extremely successful. Boy does it feels great to have a clear objective!